GDBL for the London Guard

Featuring a lineup inspired by 90s team-issue gear & classic heritage sportswear, Good Ball presents an officially licensed capsule collection for the newest franchise of the European Football Alliance, the London Guard.

Sample Designs for September Capsule Launch

Design #1

Sueded Loop-Knit Athletic Hoodie

Retail: £120 / Wholesale: from £60

Sueded Loop-Knit Classic Hoodie

Retail: £120 / Wholesale: from £60

Sueded Loop-Knit Sweatshirt

Retail: £100 / Wholesale: £50

Sueded Jersey Tee

Retail: £50 / Wholesale: from £25

Vintage Snapback

Retail: £60 / Wholesale: from £30

Design #2

Sueded Loop-Knit Athletic Hoodie

Retail: £120 / Wholesale: from £60

Sueded Loop-Knit Classic Hoodie

Retail: £120 / Wholesale: from £60

Sueded Loop-Knit Sweatshirt

Retail: £100 / Wholesale: from £50

Sueded Jersey Tee

Retail: £50 / Wholesale: from £25

Vintage Snapback

Retail: £60 / Wholesale: from £30

Design #3

Sueded Loop-Knit Athletic Hoodie

Retail: £120 / Wholesale: from £60

Sueded Loop-Knit Classic Hoodie

Retail: £120 / Wholesale: from £60

Sueded Loop-Knit Sweatshirt

Retail: £100 / Wholesale: from £50

Sueded Jersey Tee

Retail: £50 / Wholesale: from £25

Vintage Snapback

Retail: £60 / Wholesale:from £30

Beyond Teamwear

Built to remove complexity for clubs while delivering a premium experience for players and supporters alike.

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Licensed Retail Partnership

PREMIUM BRAND COLLABORATION
More than a team store. Every collection is professionally designed, produced, photographed, marketed, and fulfilled by Good Ball—giving your club a premium retail experience without building the infrastructure yourself.

DESIGNED BEYOND GAME DAY
Inspired by vintage American sportswear, our collections are designed to transition seamlessly from the sideline to everyday wear—creating apparel supporters genuinely want to wear every day, not just game day.

ZERO COST. ALL UPSIDE.
No inventory to purchase. No fulfillment to manage. No logistics to coordinate. We handle everything from product development and production to customer service and delivery while your club earns 12% royalties on every net sale.

GLOBAL REACH
Supporters around the world can purchase your official collection while we manage international fulfillment, customs, and delivery—helping your club connect with alumni, overseas fans, and players wherever they are.

DELIVERED PRICING
Our retail prices include any applicable shipping, duties, and import costs. The price your supporters see is the price they pay—no hidden fees or surprise customs charges.

Wholesale Ordering

OPTIMIZED TEAMWEAR SOLUTIONS
Our Team-Issue Player & Staff Packs are designed to deliver greater value than traditional line-item purchasing—combining our signature products into curated packages that maximize your budget while simplifying the ordering process.

FULLY LANDED WHOLESALE PRICING
Team pricing is fully landed and all-inclusive. We cover shipping, duties, and import costs, eliminating hidden fees and surprise customs bills.